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Professor emeritus of the School of Communication of the Federal University of Rio de Janeiro, where for more than three decades he teaches Undergraduate Courses (Journalistic Text, Political Journalism, Experimental Projects) and Postgraduate Studies (Communication and Culture Theory). Have exercised academic management functions, such as school management, department heads, post coordination and others. His theoretical interest focuses on the production of culture, both on an industrial level - that is, what is produced in the field traditionally encompassed by the name, already somewhat outdated, cultural industry, or simply "media" - and at the level of symbolic expressions Of popular origin. He is a member of several scientific associations, among them the Association Internationale des sociologues de Langue Française (headquartered in Toulouse, France). He was President of the National Library Foundation from 2005 to 2011. In the School of Communication, he is a member of the Laboratory of Studies in Community Communication (LECC), which works on community issues and alternative communication possibilities. Has more than 30 books published, the most recent being A Ciência do Comum: notas para o método comunicacional (Petrópolis: Vozes, 2014). Alguns de meus livros são traduzidos em países como Itália, Bélgica, Espanha, Cuba e Argentina. Beside this, he is a fictionist, commentator of the Press Observatory, visiting professor of several foreign universities and researcher 1A of CNPq. |
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Communication: the logic of diversity
Description This project follows a long communication research on the phenomenon of education (which resulted in the book Reinventando a educação - diversidade, descolonização e redes, published by Editora Vozes, 2012), followed by another on the possibility of a communicational methodology. This last expression means a plural cultural, cognitive, pedagogical, technological and economic approach to the object, which goes from cultural diversity to communication technologies. In our theoretical perspective, the academic path of communication is not confined to the pure description of technological processes nor to the teaching of these processes, since it necessarily includes social education for the mutation they trigger, which implies a new thinking for technological and cultural diversity . We stand within a critical tradition, represented, for example, by Hannah Arendt"s observation that individuals can continue to learn to the end of their lives without ever being educated. We understand the thinker"s warning as an assertion that the educational process is something greater than the assimilation of the knowledge necessary for professional life. In the case of communication education, knowledge demands - along with a cognitive systematization - an understanding of cultural diversity increasingly rich in the context of turbo-capitalist globalization (in order to obtain a broader perspective and a better evaluation of alterities). It is a mutation that incites the dialogue of cultures: writing is forced to dialogue with orality and musical sonority, which come from the popular classes as well as the audiovisual and digital. What is effectively focused is the promotion of the interface of tradition with the modern. For that, it is necessary to search for a logic of diversity, which can start from the problematic (theory and practice) historically suggested by the field of communication. I emphasize that this research project is being developed in the research group LECC-PPGCOM / UFRJ and is linked to the research line Media and Sociocultural Mediations. |
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